Made for what's next 

Stöðin Okkar

First Day of Summer

Winterized

Visit Reykjanesbær

Bríet

FW23

Upcycled

Crafted Curosity 

Suðurgötufélagið

My Role

66°North

66°North introduced a very limited capsule of up-cycled hoodies and sweats. The capsule contains unique reworked cotton pieces with the greater purpose of re-using unused products and fabrics. Bergur Gudnason who designed the capsule wanted to minimise waste of material and emphasise that a product's life-cycle can be revived.

The capsule features hoodies, crewneck sweats, and cotton pants – all have been either merged together, some have been bleached or even embroidered with brand embroideries dating back to the early 90’s. These styles are all made in our design studio in Iceland, each piece is individually made by hand, no two are alike.

Bergur Guðna

Hrefna Rós

Credits

66°North Introduced a very limited capsule of up-cycled hoodies and sweats. The capsule contains unique reworked cotton pieces with the greater purpose of re-using unused products and fabrics. Bergur Gudnason who designed the capsule wanted to minimise waste of material and emphasise that a product's life-cycle can be revived.